BHPian CrAzY dRiVeR recently shared this with other enthusiasts.
The low volume market for Superbikes and Imports in the country doesn’t allow for a meaningful monthly analysis of their sales data. However, the same over a longer period of a full year makes for a healthy discussion - and with that goal in mind, below is the 2021 Annual report and analysis of the premium two-wheeler market in India.
3680 premium motorcycles were sold in the year 2021. The market, though still down, saw a 21% recovery compared to 2020, with all the brands enjoying higher sales, except for Harley Davidson.
The below graph gives a clear picture of which products have really caught the fascination of the market, at various price points. (Simple assumption of price * units have been taken for representational purposes).
Note: The leftmost product is 6.16L ex-showroom, whereas the rightmost product is 39.16L ex-showroom.
Continue reading CrAzY dRiVeR's sales report for BHPian comments, insights and more information.
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